Things You Need to Do to Make Working from Home Successful When You Have a Baby

September 30, 2013

Many parents would like to work at home so that they can continue to support their family while also spending more time with their children. However, many people find that the reality of working from home when children are present is more difficult than they thought it would be. Juggling both work and caring for a child can be more than many people can handle.
There are many things you can do to make this balancing act work if you feel like you would like to work from home while caring for your baby (or other small children). Here are a few things you can do to make working from home successful while caring for children:

Create a Realistic Schedule

When you have a baby, you aren’t going to be able to get as much done as you would if you were working alone. You won’t be able to schedule yourself to work from 8 to 5 every day and then expect it to actually happen. You need to be more realistic with your schedule. Know that you won’t be able to work for long stretches of time uninterrupted. Plan for that.

Work around times that you know your baby will be occupied, such as during regular naps or during visits with family and friends. Try to schedule time that is dedicated to work, but be realistic when setting those times so that you’ll actually be able to work during those times.

Remain Flexible

Even the best schedules will be derailed when you have a baby. As much as you’d like them to eat and sleep on a schedule, they just don’t. Even if you’ve gotten your baby used to a schedule, teething, developmental spurts, and illness can derail that schedule – and your working plans. Develop a contingency plan for your work should your baby become sick or should have a day where he needs more of your attention and care. If possible, build time into your week for “make up” if such instances arise. Read more →

Advertisement with a Purpose: Three Useful Ways to Get Your Name Out

September 16, 2013

Advertisement witha  Purpose Three Useful Ways to Get Your Name Out

Every new and small business owner has one thing in common, regardless of their background or line of work: they want to advertise effectively. The ability to keep bringing in new clients, customers, and revenue in general is what keeps businesses afloat. That does beg the question though, how on Earth do we advertise right? I can tell you one thing for certain, you may be surprised at how much money you DON’T have to spend doing it. There are countless methods of advertisement available but listed below are 3 that we think will give any kind of business the boost they need, whether you are brand new and looking to make your company a household name, or are just looking to increase productivity.

Custom Merchandise

There are literally thousands of options for customizable merchandise available, especially online. There are a slew of companies that make everything from t-shirts to golf balls to pens to keychains, and everything else imaginable. Custom merchandise is a nice way to remind people who you are and what you do. Calendar printing in particular is one of the most fantastic ways to utilize customized gifts and merchandise. Everyone who uses your calendar sees your name, logo, and contact information every day, so much that when they are in need of services, you can be almost positive your company will be the first thought popping into their heads. Read more →

5 Ways You Can Improve Your Business In 5 Easy Steps

August 26, 2013

5 Ways You Can Improve Your Business In 5 Easy Steps

Improving your business is a way to maintain an income while also growing and expanding any brand you are representing. When you want to improve your business, there are various methods and techniques available for doing so to help get on the right path. Knowing how to improve your business regardless of what you are selling or have to offer is a way for you to truly experience the success you desire.

Reevaluate Your Company’s Direction

In order to make the changes you envision for your business, reevaluating your company and its direction may be necessary. Understanding where you want to take your company and where you see it financially in the years ahead is a way for you to create a plan and get focused. The more you know about where you are planning to take your business, the easier it is to complete tasks and objectives that are relevant and helpful.

Consider Your Audience

Consider the audience you want to reach with your products, content or the services you have to offer. Demographics help you to pinpoint how to specifically market towards those who are genuinely interested in your business. Knowing about your audience’s age group, gender and even hobbies or interests they have individually is another way to gain insight into properly forming marketing and advertising campaigns that work.

Reassess Finances

Take a look at your company’s finances and determine whether or not you can afford to cut back with your budget or additional expenses such as salaries. When you want to get ahead in business and continue to grow your enterprise, paying attention to the financial details of your company is vital.

Create the Right Marketing Campaigns

When you want your business to have an efficient marketing machine, it is essential to really pay attention to the type of advertising campaigns you are creating and promoting. Once you have an idea of the type of audience you have it is much easier to create a relevant and interesting marketing campaign.

Get Involved With Social Media

Getting involved in social media is a must for all businesses today, whether locally, online or even an international company. When you begin using social media you can instantly expand your audience to thousands of individuals from around the world. The more involved you get with your social media accounts, the easier it is to build and maintain a positive reputation whether you are selling merchandise locally or producing content online.

Article Written by:

Casey Haslem - I’m a 25 year old writer. My hobbies are reading, painting and pretending I know how to write a book (I don’t). I love meeting people and making new friends. Writing opens up a whole world of new ideas and possibilities for me. I wouldn’t change a thing.

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Improve Your Online Marketing with These 5 Search and Social Media Techniques

July 29, 2013

Improve Your Online Marketing with These 5 Search and Social Media Techniques

Online social media and search engine optimization (SEO) are the two main ways that brands are found online. The goal of both of these marketing strategies is to increase the number of people looking at a brand and its offerings. When properly used, they can ensure that visitors to a company’s website find the information that they need and keep coming back for more. The techniques that should be employed to provide those results include:

1. Publishing Quality Content

This step will help your brand with both social media and search engine performance. Recent Google updates have signaled the search engine company’s intent to weed out low-quality content. The fact is that for content to be successful in the modern era, it must have value. In the effort to put forth meaningful content, it is important that you look at the authoritative websites in your niche and publish content that is equally valuable. This type of content will not only rank well in search engine results, but is also often shared via social media sites.

2. Make Friends via Social Media

The point of using social media is to communicate directly with people. If you can engage with your customers on a personal level, this can inspire them to share your content and help to make your brand popular. It will be necessary for you to spend time talking with social media users and listening to them in order to get a feel for the market. Communicating with the influencers and authorities in your niche is an especially important part of social media marketing.

3. PPC

With pay per click advertising, you pay each time someone clicks on one of your ads. You will bid on certain keywords that are relevant to your niche. Your ads will be displayed when a search is conducted using those keywords. You will have to bid on the right keywords in order to get any benefit. PPC advertising can be tricky to maintain yourself and we recommend PPC with or some other high quality online marketing firm for your PPC needs.

4. Build Links

This has been a staple for marketers since the early days of the Internet. It is important that your website get incoming links from quality, respected websites in its niche. Note: publishing quality content is one of the best ways to get backlinks from high-authority websites.

5. Provide a Mobile Option

In an age when growing numbers of people are switching to smartphones and tablets as their primary means of Internet usage, it is important that your content show up properly on smaller screens. Having a website that provides a solid user-experience on multiple screen sizes and operating systems is a key element of smart online marketing.

Article Written by:
is a freelance financial and business blogger. She recommends Blue Tax, for tax debt help in Los Angeles.

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Five Tips for Making Your Business More Efficient

July 15, 2013

Business transactions happen practically every moment of the day, and you want to make sure you’re keeping up with the pace. When ultimate efficiency is your primary goal, what are some tips you can keep in mind?

Staying in Touch
When employees go days without hearing from you or without receiving the latest updates on the company, they cannot be extremely efficient. Whether you send out communications through email or text message blasts, keeping in contact is incredibly important. Remember, you must let employees know if they are required to respond to communications when not at work.

Develop Dedicated Teams
If all of the employees are trying to accomplish all the same goals, you are going to end up with a bit of a mess. Build specific teams. Examples of teams include graphic designers, budgeting staff and so forth. Giving each unit its own goals with help to expedite operations. Read more →

Financial Mistakes Made by Work at Home Entrepreneurs

July 15, 2013

Being a work at home entrepreneur is very difficult and many people make mistakes along the way. There can be a steep learning curve, but if you run out of money you can find yourself stopping before you have even started. It is wise to make sure that you do not make mistakes with money, or keep them to a minimum. Below are some examples of mistakes that can be made and therefore should be avoided.

Financial Optimism

It is good to be optimistic about how well your business will do. However being too optimistic about how much profit will come in from it can be a problem. You may see a rosy future and start spending as if that money was coming in now. Then there may be a delay or some bills come in and you get in to financial trouble. It is best to only spend money that you have and to not spend in the hope that money will appear.

Financial Pessimism

Being too gloomy about your earning prospects can be a big problem. If you have low expectations, then it is likely that you will get poor results. You need to be positive about how well your business will do and it will get you working hard to make sure that it is a success. If you think it will fail, then it will and you will have no profits.

Getting personal loans to help the business

Some people do get tempted to use a personal loan to pay business expenses. This can lead to trouble. A business loan is tied in with the business and so if the business collapses then the person will not lose any of their personal possessions. However, using a personal loan such as credit card, overdraft or payday loans will always make you personally liable and so whatever happens, you will be responsible for paying it back. If you struggle with this then the charges can be extremely high and so you will get yourself in to a lot of personal debt.

Thinking the lack of business expenditure gives them a licence to spend

If you are working from home, then your business expenditure will be lower. This is because you will not have to pay rent on a property and all the other expenses that go along with that. However, this is not a licence to spend lots of money on the business. You are saving money, but keep it saved, don’t feel you need to spend it on something. Just cover your necessary expenses and keep any savings by so that you can use them when you really need them.

Lowering Productivity by Putting in Too Many Hours

It can be really easy to put in far too many hours when you are working from home. You could be working all of your waking hours as your work is so close. This could lead to problems with productivity as you may not be doing such a quality job because you are burnt out. This will eventually lead to a reduction in quality and therefore fewer customers.

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Ultimate Tax Saving Tips for the Self-Employed

June 24, 2013

Ultimate Tax Saving Tips for the Self Employed

Being self-employed can be a pretty awesome gig; it essentially allows you not only to be your own boss and determine your own income, but being self-employed also gives you the freedom of working from home, on the road, or just about anywhere. In this sense, the work schedule of a self-employed individual is often a lot more flexible, which is great for those who have children or simply like being able to work on their own time. What many people do not realize upon beginning to earn income as a self-employed individual, however, is that they are often subjected to more taxes. This realization can be very stressful come tax time, especially if the unknowing individual realizes that he or she did not put enough money away throughout the year to make the tax payment.

Fortunately, there are some steps that can be taken to avoid stress and worry during tax time. For starters, all self-employed individuals should make themselves aware that they will be subject to what is referred to as a “self-employment tax.” This tax is charged around the rate of 13% of all income and cannot be offset by deductions or credits. At first, this may seem unfair, but there is solid justification for this tax, as it goes toward Medicare and Social Security that would typically be paid by a W2 employee.

For the most part, in order to ensure that self-employed individuals put enough money to pay taxes, it is generally recommended that one opens a savings account and sets at least 25% of all self-employment income aside with each payment received. Furthermore, it is required that all self-employed individuals who plan on owing $1,000 or more to the government at the end of the tax year file their taxes quarterly, which means making four smaller payments throughout the course of the year as opposed to just one. Failure to file quarterly can result in heavy fines and penalties, even if the total amount owed is paid once taxes are filed, so be sure to start paying quarterly as soon as possible.

Furthermore, it is recommended that all self-employed individuals keep careful track of all of their earnings and income. After all, every penny will need to be accurately reported to the government, and if you are inaccurate in your reporting, you risk being audited or charged penalties. By keeping these tips in mind, you will be better off when it comes time to file your taxes as a self-employed individual.

Article Written by:
is a freelance financial and business blogger. She recommends Blue Tax, for tax debt help in Los Angeles.

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Five Elements of a User Friendly Website

May 16, 2013

Five Elelments of a User Friendly Website

When creating a webpage, everything should lead back to the user. It is all too easy to forget this when we are creating a page. By implementing some of the following principals, you can be sure that your page will provide a user friendly experience.

Easy To Find Information

The moment that your page loads, it should not take your user more than a few seconds to find what they are looking for. On the contrary, if the user has ended up on your page and is simple browsing, it should be easy for them to find the most attention grabbing content on your page. Many people visit a webpage just to find contact information. This information should either be right on your front page or under an easy to see contact link.

Responsive Web Design

Millions of people are accessing the Internet via smartphones. If your website is going to be user friendly, it is an absolute necessity that it is just as usable on a phone as it is on a laptop. Responsive design will ensure that your web page will display legibly no matter what platform it is on. Having a page that is not navigable on mobile does not mean you are alienating a small percentage of users, but a huge portion. Read more →

The Basics of Co-location

May 6, 2013

Colocation is the utilization by businesses of professional datacenters in lieu of in-house servers. Such datacenters often provide improved server quality at a lower price by maintaining a single large facility serving multiple clients. Compared to maintaining proprietary datacenters, colocation typically offers improved infrastructure, bandwidth, latency, security, and cost efficiency.

Maintaining independent servers has become increasingly unfeasible and inefficient even for larger businesses, due to rapid changes in technology and the increased efficiency of colocation. Datacenters benefit greatly from economies of scale, meaning that colocation facilities such as the new PEER 1 Hosting datacenter in Portsmouth, UK, offer lower expense-per-server thanks to the benefits of a single large center in terms of cooling, land, and personnel. Read more →

6 Things Your Business Shouldn’t Stop Doing

April 29, 2013

6 Things Your Business Shouldn't Stop Doing

Your business is your livelihood, and your customers are the pillars of your business. To sustain the contentment they feel and the loyalty they have for your business, there are certain things you shouldn’t stop doing.

Keeping Your Customers First

Opening your doors to everyone evinces your eagerness to serve, and implementing a policy that favors customers demonstrates your confidence in the services you provide. It also denotes your commitment to your customers’ satisfaction. Nothing drives in more sales than a happy customer base, which is conducive to your company’s success and longevity.

Improving Your Services

Clearly, your services are why your customers are loyal to your brand, so it goes without saying that every second you invest in making your services more efficient is time well spent. More importantly, it’s one of the sure-fire ways you can streamline your company as well as give your customers something to talk about with countless others.

Training Your Staff to Learn More

What says a lot about you as a business owner is the kind of people you hire, so it’s of the utmost importance that you regularly train your staff team. The day you become complacent about your staff team will be the beginning of your company’s demise.

Giving Back to the Community

What’s a better way to show your customers how much you appreciate them than to give back to their community? In other words, be proactive and involved in the everyday matters that affect them. Whether financially involved or not, you should participate in philanthropic events, such as fundraisers and charities.

Reaching Out to and Teaming Up with Partners

While it’s crucial for you to make business moves that will help you to be competitive, you shouldn’t lose sight of the fact that it’s in your best interest to reach out to and team up with like-minded businesspersons. When you begin to turn down help from such persons, you potentially and inadvertently jeopardize your chances of getting bigger and better business opportunities, especially if you’re into dental office marketing.

Enhancing Your Communication Services

It should come as no surprise that customers expect your line of communication services to be in sync and straightforward. The last thing they want to experience, when seeking advice for concerns, is a delay, so you should go the extra mile to ensure your communication services are on point. Failing to do so may result in the demise of either your company or your longstanding reputation.

Article Written by:

Casey Haslem - I’m a 25 year old writer. My hobbies are reading, painting and pretending I know how to write a book (I don’t). I love meeting people and making new friends. Writing opens up a whole world of new ideas and possibilities for me. I wouldn’t change a thing.

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